Copywriting

Product Descriptions

The client hired me to write product descriptions for his orthopedic shoe company. I wrote the descriptions to inform customers about the specs of the product, as well as highlighting the physical health benefits of purchasing the shoes. This helped customers make an informed and inspired purchase.

I was hired by this client to research and write product descriptions and product overviews. They wanted me to highlight the benefits of buying certain products in order to gain customer attention and increase customer purchase.

ON SPEC Product Copy

I wrote this ON SPEC product copy for cannabis and CBD-related products. The product copy highlighted the health benefits of purchasing CannaKids CBD drops and sought to inform adult customers of the different ways to enjoy CBD.

This ON SPEC product copy for Bloom Farms Highlighter cartridges was written to provide enticing and informative product descriptions. These product descriptions focus and inform the customer on the 3 strains of cannabis and their unique effects on the body and mind.

Buying Guides

This client hired me to research and write “best of” buying guides for their Amazon-based e-commerce website. The buying guides focused on technology and laptop niches. The buying guides were structured to provide customers with informative questions and answers relating to the niche, comparisons of laptops and their specifications, and suggestions of other products.

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