Biz Procrastinators, Hire a Writer Now for 2020

Don’t wait until more of the last minute to book a writer. Prepare for 2020 with new blog posts, web store and site content, social media and more!

Winter isn’t all about sipping hot cocoa and relaxing warm by a fire. The month of December is for thinking ahead and writing new content!

With the days getting shorter, it’s the perfect time for businesses and entrepreneurs to think of the future and to reinvigorate their blog content, website, digital storefront, and marketing content with a word makeover.

How do I get my content writing done now? It’s so late. I’d rather hibernate till Spring!

Trust me on this, I feel you. Here’s how to get writing done with just a few perspective shifts…

  1. You’ve got a lot to accomplish in 2020. Starting day one of the new decade with writing on the brain sounds like the introduction to a comedy plotline – scrambling, last-minute edits, stress in a time of fresh starts. You see where this is headed. Hiring a writer to work with you to pick out the most important parts of your business story so a website reflects that will get the right people to find you, click on you, and buy the things you sell! Creating a blog or social media content strategy for Quarter 1 while still in December is going to take action and edits. But! It will be less stressful than realizing it half-way through February. Also, apologizing to your readers and followers for leaving them out in the cold for months will suck. A new year always means new content! Let’s do this.
  2. Plan ahead to get ahead. We all have New Years Business Resolutions and there’s no better time than now to start creating social media ads and planned posts for new and returning products, services, collabs, and event appearances. Your web store might sell t-shirts with cool graphics, hand-made items that smell luxurious, or maybe you’re planning the release of your game or app. Introducing writers to your new product will give them details to pull from that shows personality and tells a story, which leads to better store descriptions. It’s also really boring to list features like a robot. Do you want to be boring? Nopesville, there’s too much on the line.
  3. Think about the NEW YEAR, NEW YOU mentality. We all procrastinate, but the point here is to learn from the mistakes of yesteryear and the years before that. It’s possible that we just got busy and life got ahead of us. Whatever the reason, it happens. Let’s see with new eyes in the new year. We have to have a vision for what we want to accomplish. This isn’t cooking and throwing spaghetti on the wall to see what sticks. This is research-based writing to catch and hold the attention of your target market with the content they and you deserve.

Hire Me As Your Writer – I’m Here For You

Bringing aboard a writer before the year turns over to a fresh page really does give you an advantage. It’s not only going to help put your mind at ease to plan ahead, but it also puts you at steps above the competition.

Working with me makes the publication process a simpler and more transparent one to navigate. I’m here for you – from the idea stage to planning, in-person or online, to writing and editing in Google Drive and turning in the content through Trello, Asana, WordPress, and beyond.

Juanita L.

Now is the best time to get ahead. If that’s not your style, talk to me in January, the Spring, or throughout the year. I’m here for you!

Set up an appointment with me today for a FREE 15-minute consultation.

5 Simple Marketing Tips for Game Studios, Devs, and Businesses

Marketing tips for game studios, developers, and businesses. 5 tips from a writer detailing how to market games, applications, and products.

As a writer with many by-lines for the AR and VR industry, marketing is a big deal. I frequently get asked: What can indie developers or studios do to market their video game or application?

 After researching thousands of AR, VR, and video game studio websites (AAA to indie), I’ve got some tips and takeaways for you. Marketing doesn’t have to mean you need a million dollars at your disposal. Many do it with effort and free tools.

Make life easier by marketing your game or application with:

1. A Free Website (Or pay for one.)

Having a website is an essential part of marketing. If you have a Twitter but don’t have a website, what are you even doing? Get on WordPress or another website hosting platform now. 

Start putting up pictures of your game, product, people, and also a logo. Hook up your website with links to your social media sites, so visitors can see it and don’t have to hunt on the internet for it. (More on this later.)

Put a contact page or link to your email address on your website, so it’s easier for people to contact you directly. Don’t rely on DM’s, tagging, or luck for people to get a hold of you.

To be direct, I’ll say this – please don’t assume we all know who you are. Market to the person who hasn’t heard of your game or app. Even if you were famous, don’t rely on your reputation to precede you.  

Most importantly, get a website to set yourself up for success. Especially so potential buyers, partners, investors, developers, studios, and other website visitors can see what you’re selling and distributing.

2. A Press Kit

I’ve seen my share of studio and developer websites without a press kit. What’s a press kit? It’s one part or page of your site, which can also be a link that directs people and PRESS to images, videos, and press releases! 

Press kits not only save time, but studios make new ones for campaigns, launches, and any newsworthy event or milestone. It’s up to you what you include, but make it represent your studio in the best light. 

Add high-quality photos and videos, as well as media contact information. I can’t tell you how many times I’ve had to email studios and ask them for gameplay photos and videos, logos, and other information. The outcome – they responded weeks later, when interest dwindled, and they lost out on an article.

Finally, make a press kit and put it up on your website so you will not have to send out detailed emails about it! Direct everyone to the link so you can get back to making your game or app. Trust me, it will be worth the effort. Plus, it looks professional as heck.

3. A Social Media Profile 

It seems like common sense, but some studios don’t have any social media presence. What is a business if there’s no social validation? Not much. They probably wouldn’t last very long. Just saying.

Marketing is about getting valuable attention to your new game or application. When done right, using hashtags on Twitter and tagging businesses on Instagram can attract your kind of people and even companies for collaboration or sponsorship. 

Answering questions on Quora and contributing to Reddit can help with marketing by assisting others in solving a problem or by having your community help you solve one (or many).

Words of wisdom – don’t spam people with a wall of posts every day. Plan and space them out, let people breathe. Give us all something to keep coming back to. Some of your social followers may like your game developer updates, while others want to read press releases or watch new game content. See what works.

4. A Video or Streaming Platform

YouTube, Mixer, and Twitch are dang near replacing cable television. Streamers and those that post videos for viewers online have an advantage over those that don’t. Use this medium to your advantage. 

Streamers and studios set a schedule to stream a game or apps road to creation. Game studios have had their developers host Q&A sessions, live streams, gameplay videos, how-to tutorials, and other segments to boost attention to their game or app. 

If you are going to do this, make sure you post when you know the content will go live on social media. Get people excited about it! Of course, you will have to DIY with video editing or hire someone to do it. This may cost a bit in money or time, but is totally worth it. Especially with the growth of viewership and fandom, and the content. 

5. Community Forums and Email Outreach

No one can do it all alone. Gamers and studios love Reddit and Discord to post about their upcoming games and to get valuable input from fans. Reddit is the place to post to specific groups about topics of interest that also acts as a forum and content aggregator.

On the other side of the coin, Discord is a voice and chat-based platform where studios and even individuals set up a profile to directly communicate with subscribed members and friendlies. Studios use this as a way to share information about a game or app, get input, and moderate community discussion for research and overall usefulness. 

Email marketing can be done by plain email or something fancier like MailChimp or Constant Contact. Either way, game and app studios will want to use their website and people’s interest in it as a way to gather emails from subscribers. 

Like social media posts, spamming emails does not guarantee sales. Use emails wisely and update subscribers with significant game or app news, press releases, video and photos, and whatever else.

Marketing and Writing – Don’t Go It Alone

All of this can seem like a giant to-do list, but it doesn’t have to feel that way. As a writer and copywriter, I can help you forge your marketing path, so your next gaming or app adventure isn’t a rough one. 

If you’re interested in my assistance with writing website content, a press kit, social media posts, digital content, email marketing, and community content creation, please reach out